Shelley Gilmartin, a Napier-based Property Brokers real estate agent, wanted to create a campaign that stood out from standard real estate marketing. She envisioned something that captured her care for clients, celebrated milestones, and reflected her belief that selling a home should feel special.

Flo Marketing developed and delivered a six-week lifestyle-led campaign called “Sell Beautifully, Celebrate in Style.” The campaign rewarded clients who listed and sold with Shelley with a luxury weekend getaway — positioning her as a thoughtful, client-focused agent with an elevated approach to marketing.

We managed the full campaign strategy, from messaging and creative direction to social media rollout, email marketing, and print collateral. Every asset was crafted to reflect Shelley’s warm personality and premium service, using storytelling to build trust and emotional connection.

The result was a cohesive and successful brand campaign that increased engagement, local visibility, and brand recall. Shelley’s online presence now reflects her professionalism and care, setting her apart in a competitive market.