Marketing that flows
Marketing that Tells Your Story
Small business marketing doesn’t need to be complicated; it just needs to be clear, consistent, and grounded in your story.
At Flo Marketing, I believe marketing works best when it feels genuine. When your website, social media, and content align, you build trust and connection that lasts longer than a single post or campaign.
These services are designed to help you show up with confidence, clarity, and flow — whether you’re just starting out or ready to take things to the next level.
Squarespace Website Design
Starting from $2,000
Your website is often the first place people meet your business — it’s where first impressions are made and trust begins to form. It should feel like an honest reflection of who you are, not just a collection of pages.
I create custom Squarespace websites that combine storytelling, strategy, and clean design to help you connect with the right audience and guide them where you want them to go. Every site starts with understanding your brand story, your goals, and what makes your business different. From there, I build a website that’s both beautiful and practical — clear navigation, purposeful copy, and an easy flow that makes sense for your visitors.
The result is a website that doesn’t just look good, but works hard behind the scenes — helping you attract new customers, share your story with confidence, and create a digital home that truly supports your business.
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Website planning and structure
Copywriting and SEO setup
Custom Squarespace design (mobile responsive)
Image direction and creative input
Launch support and walkthrough
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Service-based or product-based small businesses ready to elevate their digital presence and turn website visitors into loyal customers.
Social Media Management
Social media is one of the most powerful ways for small businesses to share their story and connect with their community. At Flo Marketing, I offer fully customised social media management designed to help your business show up with clarity, consistency, and purpose.
Each plan includes strategy, content creation, scheduling, and ongoing management — all tailored to your goals and audience. The focus is on creating content that feels genuine, aligns with your brand, and builds real relationships over time.
For small businesses, strong social media isn’t just about posting — it’s about being seen, building trust, and turning connection into growth.
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For small businesses that want a simple, consistent online presence.
Includes
1 platform (Instagram or Facebook)
1 post per week
Social media strategy and content pillars
Monthly content calendar and planning
Monthly content creation (feed posts and story content)
Caption writing and scheduling
Basic community engagement (comments and DMs)
Monthly performance report
— $900/month
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For businesses ready to build momentum and grow their audience through purposeful, strategy-driven content.
Includes
2 platforms (Instagram and Facebook)
2 posts per week
Refined social strategy with monthly updates
Monthly content calendar and direction
Monthly content creation (feed posts and story content)
Caption writing, scheduling, and publishing
Community engagement
Monthly performance reports
— $1,250 / month
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For established brands that want a complete, strategy-led social media presence supported by high-quality creative and direction.
Includes
2 platforms (Instagram & Facebook)
3 posts per week
Full social media strategy and monthly planning session
Monthly content creation (feed posts, story content, and Reels)
Caption writing, scheduling, and creative direction
Campaign development and storytelling-led content
Community engagement and inbox management
Weekly performance tracking and recommendations
— $1,500 + / month
1:1 Marketing Strategy Sessions
1 hour 30 minutes · $395
This session is designed to help you step back, see the bigger picture, and create a clear direction for your marketing as a whole — not just social media.
In 90 minutes, we’ll take a deep dive into your business, goals, and story to find clarity and build a marketing plan that actually makes sense for you. Whether you’re working across multiple platforms, planning new campaigns, or needing structure for your content, this session will help you bring it all together.
It’s perfect if you’re not quite ready to outsource your marketing but still want professional strategy, support, and structure. Together, we’ll map out a simple, actionable three-month roadmap that gives your marketing direction and confidence — so everything you do starts to flow.
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90-minute Zoom session
Deep dive into your business, story, and goals
Review of your current marketing performance
Clarification of your brand message and content pillars
Custom 3-month marketing roadmap covering key platforms and campaigns
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Small business owners who want a professional marketing strategy that feels clear, actionable, and aligned with their goals — without committing to full management services.
Marketing Strategy Build-Outs
Starting from $1,500
When your business is ready to grow, a clear marketing strategy brings everything together. I’ll work with you to create a fully customised six-month marketing roadmap that connects your story, audience, and goals — so you always know what to focus on and why.
This is a complete, big-picture strategy for your brand.
We’ll review your current marketing, refine your positioning, and map out campaigns and content that align with your next stage of growth. By the end, you’ll have a detailed, actionable plan to guide your marketing for the next six months.
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Discovery call and deep dive into your business, goals, and audience
Review of your current marketing and brand positioning
Audience and competitor insights
Six-month marketing roadmap across key channels
Strategy for social media, website, email marketing, and campaigns
Campaign ideas and content calendar
Recommendations for tools, workflows, and next steps
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Established small businesses ready to move from reactive marketing to a structured, story-led plan that supports growth and consistency across every channel.
Marketing Campaigns
Custom pricing — typically $1000–$3,000 per campaign
Seasonal and short-term campaigns are one of the most effective ways to boost visibility, drive sales, and strengthen your connection with customers — especially when they’re rooted in your brand story.
I help small businesses plan and execute story-driven campaigns that align with key moments throughout the year: from seasonal promotions and product launches to community events and brand awareness pushes. Each campaign is built with strategy and storytelling at its core, ensuring that every post, email, and piece of creative serves a clear purpose.
The process is collaborative but structured. We’ll define your campaign goal, key messages, and visuals, then bring it all to life through cohesive content and scheduling that builds anticipation and engagement from start to finish.
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These inclusions are tailored to your businesses needs but may include:
Campaign strategy and creative concept development
Messaging direction and copywriting for posts and emails
Content creation (feed, story, and ad-ready assets)
Campaign calendar and scheduling across key platforms
Optional email marketing setup and design
Campaign-specific insights and performance report
Ongoing communication and approvals before each launch
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Increased visibility around key sales periods (e.g. Christmas, Easter, Mother’s Day, local events)
Consistent and cohesive messaging across all marketing channels
Stronger connection between your brand story and your seasonal offers
Greater engagement and conversion through intentional content planning
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Small businesses that want to show up with purpose during busy retail or seasonal periods — or brands looking to run one-off campaigns that feel professional, polished, and on-brand.
Every business is different, and sometimes you’re not sure what you actually need. That’s where we come in.
Fill out our quick form, let us know the areas you’d like support with, and we’ll recommend the best option or create a custom plan for your business.
Or alternatively use the button below to book a discovery call with me to chat