Shaggy Collective is a New Zealand haircare brand created to support women through postpartum hair changes. Founder Chevaane wanted to bring her idea to life with an online presence that felt calm, confident, and true to her story.

Flo Marketing worked closely with her to shape the creative direction and overall brand image, helping define how Shaggy Collective would look, feel, and connect with customers. We planned and produced a full product and lifestyle photoshoot to capture imagery that felt soft, natural, and empowering, reflecting the brand’s message of care and confidence.

We then designed and built a custom Squarespace e-commerce website that combines storytelling with simplicity. The site was written and structured to make it easy for customers to understand the products and feel a sense of connection to the brand. SEO setup was included to support visibility and growth.

The result is a polished, cohesive digital presence that truly represents Shaggy Collective. The website and photography now work together to communicate the brand’s personality and purpose, helping it stand out as a trusted name in natural haircare.