Henry’s Family Pies is a Hawke’s Bay bakery known for its handmade pies, friendly service, and small-town charm. After years of relying on local reputation, the team wanted to strengthen their online presence — refining their website and building a consistent, engaging social media strategy to reach more customers across the region.

Flo Marketing began with a website optimisation project, improving layout, copy, and navigation to make the site more user-friendly and search-friendly. We refined existing content with storytelling-based copywriting and updated the site structure for smoother customer journeys, clearer catering inquiries, and improved SEO visibility.

Following the website updates, we developed a comprehensive social media strategy and now manage Henry’s ongoing social media content creation. Each month’s plan blends seasonal storytelling, product features, and community-focused posts — showcasing everything from their café pies to catering services and local events.

The result is a strong, cohesive digital presence that reflects the heart of the Henry’s brand. Their website now performs better and feels more aligned with who they are, while their social media channels consistently engage their growing local audience and bring their personality to life online.

Content & work coming soon…..