Gee’s Pharmacy is a trusted, community-focused pharmacy based in Taradale, Hawke’s Bay. With a growing focus on health, beauty, and wellness, the team wanted to create a digital presence that reflected their professionalism and connection to the local community.

Flo Marketing began by developing a comprehensive marketing strategy, mapping out key content pillars and campaigns to strengthen the pharmacy’s digital presence across multiple platforms. From there, we designed and built a custom Squarespace website to modernise the brand’s online identity and make it easy for customers to explore seasonal promotions, services, and wellness advice.

We then created and implemented a social media strategy designed around education, beauty, and wellness — three core areas that reflect the heart of the Gee’s brand. Through ongoing social media management and content creation, we’ve delivered consistent, engaging posts and campaigns that align with catalogue promotions, drive awareness of in-store offers, and build genuine trust within their local audience.

Alongside social media, Flo Marketing has also supported Gee’s with creative campaign development — from seasonal sales and product launches to brand-led storytelling that brings their pharmacy’s personality to life.

The result is a cohesive, consistent marketing approach that connects Gee’s online and in-store experience. Their brand now feels modern, engaging, and true to the people behind it — a pharmacy that genuinely cares about its community.