Email Marketing
Stay connected with your customers and drive repeat business through strategic email marketing.
Social media grabs attention, but email builds relationships. Whether it’s a newsletter, an automated welcome flow, or a launch campaign, email marketing keeps your audience engaged, nurtures leads, and turns one-time buyers into loyal customers.
At Flo Marketing, we design and manage email campaigns tailored to your brand voice and customer journey — so your emails don’t just get opened, they get results.
What’s Included
Every email marketing project is customised, but services often include:
Email Strategy & Planning
Defining your audience, content themes, and sending schedule to align with your business goals.
Campaign Creation
Professionally designed newsletters, promotional emails, and seasonal campaigns — built in Klaviyo or Mailchimp.
Automations & Flows
Welcome sequences, abandoned cart emails, re-engagement flows, and more, set up once, working for you long-term.
Copywriting & Design
On-brand copy and creative layouts that look great on desktop and mobile.
Lead Magnet Creation
From guides and checklists to discounts, we’ll help you create incentives that grow your subscriber list.
Testing & Optimisation
A/B testing subject lines, layouts, and send times to improve performance.
Analytics & Reporting
Clear insights into open rates, click-through rates, and conversions, with recommendations for improvement.
Why Email Marketing?
Direct access to your audience — no algorithm in the way.
Higher ROI compared to most digital channels.
Builds trust and loyalty with consistent communication.
Automations save you time and keep working behind the scenes.
Platforms We Work With
Klaviyo – great for e-commerce and automated flows.
Mailchimp – ideal for small businesses and simple campaigns.
Ready to get started with email marketing?
Let’s build campaigns that connect, convert, and grow your business.